{"id":56225,"date":"2025-04-04T11:49:44","date_gmt":"2025-04-04T09:49:44","guid":{"rendered":"https:\/\/www.lexia.it\/?p=56225"},"modified":"2025-04-04T11:51:39","modified_gmt":"2025-04-04T09:51:39","slug":"data-technology-innovation-insight-april-2025","status":"publish","type":"post","link":"https:\/\/www.lexia.it\/de\/2025\/04\/04\/data-technology-innovation-insight-april-2025\/","title":{"rendered":"Data &amp; Technology Innovation | Insight April 2025"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>The Italian Data Protection Authority fines an energy company for unlawful telemarketing: focus on \u201comnibus\u201d consent<\/strong><\/h2>\n\n\n\n<p><em><u>Data protection<\/u><\/em><\/p>\n\n\n\n<p>On <a href=\"https:\/\/www.gpdp.it\/web\/guest\/home\/docweb\/-\/docweb-display\/docweb\/10114967\">February 27, 2025<\/a>, the Italian Data Protection Authority (Garante per la protezione dei dati personali) imposed a \u20ac300,000 fine on a national energy company for violations in managing telemarketing and telesales activities. <a href=\"https:\/\/www.lexia.it\/de\/2025\/04\/03\/the-authority-sanctions-illegal-telemarketing-again\/\">Our article provides an in-depth analysis of the case.<\/a><\/p>\n\n\n\n<p>The main issues identified include the use of invalid consent (so-called \u201comnibus\u201d consent), failure to comply with objections registered in the Public Objections Register (Registro Pubblico delle Opposizioni \u2013 RPO), and a lack of adequate oversight in managing promotional contact lists, including outsourced operations.<\/p>\n\n\n\n<p>According to the Authority, it is crucial to distinguish between <strong>telemarketing<\/strong> (promotional phone activities) and <strong>telesales<\/strong> (direct sales via phone). Both activities fall under data protection regulations, even when the phone contact is only a preliminary step toward finalizing a contract.<\/p>\n\n\n\n<p>The decision also highlights the illegality of <strong>broad and generic consent<\/strong>, which does not differentiate between purposes, contact methods, or product categories. Since such consent is invalid, it cannot override RPO registration and does not nullify the \u201copt-out\u201d regime established through this registration. Instead, valid consent must be:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>freely given<\/strong>, meaning optional and not conditional;<\/li>\n\n\n\n<li><strong>specific<\/strong>, tailored to each distinct purpose;<\/li>\n\n\n\n<li><strong>granular<\/strong>, differentiating between contact channels (phone, SMS, email) and product categories.<\/li>\n<\/ul>\n\n\n\n<p>Privacy authorities in <strong>France, Spain, and Germany<\/strong> have also adopted strict approaches to this issue. Notable measures include CNIL\u2019s requirement for <strong>granular consent for partners and channels<\/strong>, AEPD\u2019s <strong>quarterly consent verification<\/strong>, and German case law that invalidates overly broad consent.<\/p>\n\n\n\n<p>In summary, the Italian Authority reiterates a key principle: <strong>consent for data processing for marketing purposes must be genuinely free, specific, and targeted<\/strong>. Implementing a compliant telemarketing and telesales process\u2014including proper qualification of external providers\u2014is essential for conducting lawful promotional activities, avoiding penalties, and safeguarding consumer trust and brand reputation.<\/p>\n\n\n\n<p>Our <strong>Data &amp; Technology Innovation<\/strong> team is available to assist companies and professionals in planning telemarketing and telesales campaigns in compliance with current data protection regulations and in implementing operational best practices.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.lexia.it\/de\/2025\/04\/03\/the-authority-sanctions-illegal-telemarketing-again\/\">Full article ><\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Senate approves AI delegation bill<\/strong><\/h2>\n\n\n\n<p><em><u>Artificial intelligence<\/u><\/em><\/p>\n\n\n\n<p>On March 20, 2025, the Italian Senate approved the <a href=\"https:\/\/www.senato.it\/leg\/19\/BGT\/Schede\/Ddliter\/58262.htm\">government\u2019s bill<\/a> (Senate Act No. 1146), originally presented on May 20, 2024, titled <strong>\u201cProvisions and delegations to the Government on artificial intelligence\u201d<\/strong> (the \u201cAI Bill\u201d). This legislation regulates the use of artificial intelligence (\u201cAI\u201d) in areas left to the discretion of member states under <strong><a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/IT\/TXT\/HTML\/?uri=OJ%3AL_202401689#d1e2009-1-1\">Regulation (EU) 2024\/1689<\/a><\/strong> (the \u201cAI Act\u201d).<\/p>\n\n\n\n<p>The AI Bill will now move to the <strong>Chamber of Deputies<\/strong> for final approval. Its goal is to promote <strong>responsible, transparent, and human-centered<\/strong> AI use, in alignment with the AI Act. Key provisions include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>general principles<\/strong>: <a href=\"https:\/\/www.lexia.it\/de\/2024\/11\/20\/ai-privacy\/\">Ensuring data protection and privacy<\/a>, which require special safeguards in AI applications.<\/li>\n\n\n\n<li><strong>national AI authorities<\/strong>: The <strong>Agenzia per l\u2019Italia Digitale (AgID)<\/strong> and the <strong>Agenzia per la Cybersicurezza Nazionale (ACN)<\/strong> are designated as Italy\u2019s AI regulatory bodies.<\/li>\n\n\n\n<li><strong>sector-specific regulations<\/strong>: AI applications in <strong>healthcare, disability services, employment, intellectual professions, public administration, and the judiciary<\/strong>\u2014where AI may assist in organization but <strong>cannot replace judges in decision-making<\/strong>.<\/li>\n\n\n\n<li><strong>government delegation for legislative decrees<\/strong>: Empowering the government to adopt further legislative measures in various areas.<\/li>\n\n\n\n<li><strong>amendments to the Penal Code<\/strong>: Introducing <strong>new aggravating circumstances and offenses<\/strong>, including those related to harm caused by the illegal distribution of AI-generated content.<\/li>\n\n\n\n<li><strong>copyright protection<\/strong>: <a href=\"https:\/\/www.lexia.it\/2024\/07\/11\/ia-proprieta-intellettuale\/\">Addressing one of AI\u2019s biggest challenges<\/a>\u2014recognizing AI-assisted works as <strong>copyrightable<\/strong> only when they result from the intellectual effort of a human author.<\/li>\n<\/ul>\n\n\n\n<p>This initiative comes amid <strong>rapid global regulatory developments<\/strong>. On February 4, 2025, the <strong>European Commission<\/strong> approved <a href=\"https:\/\/www.lexia.it\/de\/2025\/02\/05\/guidelines-ai-prohibited-ai\/\">draft guidelines on <strong>prohibited AI practices<\/strong><\/a>, followed by the February 6 release of <a href=\"https:\/\/www.lexia.it\/de\/2025\/03\/21\/ai-act-definition-eu-regulatory\/\"><strong>specific guidelines defining AI systems under the AI Act<\/strong>.<\/a><\/p>\n\n\n\n<p>LEXIA\u2019s <strong>Data &amp; Technology Innovation<\/strong> team closely monitors all regulatory developments in this space.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Artificial intelligence and hallucinations: no liability under Article 96 c.p.c.<\/strong><\/h2>\n\n\n\n<p><em><u>Artificial intelligence<\/u><\/em><\/p>\n\n\n\n<p>In its <strong>March 14, 2025<\/strong> ruling, the <strong>Florence Court<\/strong> clarified that the use of <strong>fabricated case law citations<\/strong> generated by artificial intelligence in legal pleadings does <strong>not<\/strong> give the victorious party the right to seek <strong>&#8222;aggravated liability&#8220;<\/strong> under <strong>Article 96 of the Italian Code of Civil Procedure (c.p.c.)<\/strong>. In other words, referencing non-existent legal precedents created by <strong>ChatGPT<\/strong> does not, in itself, amount to <strong>bad faith or gross negligence<\/strong> in court proceedings.<\/p>\n\n\n\n<p>While the Court acknowledged the <strong>\u201creprehensibility of failing to verify the actual existence of case law results produced by AI\u201d<\/strong>, it ruled that the references were <strong>merely a reinforcement of an already established defense strategy<\/strong> rather than an attempt to litigate in bad faith. Therefore, <strong>Article 96 c.p.c. could not be applied<\/strong>.<\/p>\n\n\n\n<p>The ruling further explains that AI-generated errors can be classified as <strong>&#8222;hallucinations,&#8220;<\/strong> a phenomenon where AI <strong>\u201cinvents non-existent results but then confirms them as truthful upon further queries.\u201d<\/strong> In this case, the AI allegedly fabricated <strong>fictitious case numbers<\/strong> attributed to <strong>Italian Supreme Court decisions<\/strong>. The mistake, caused by an <strong>unverified use of AI by a law firm associate<\/strong>, led the winning party to request <strong>aggravated liability penalties<\/strong> against the opposing side.<\/p>\n\n\n\n<p>The <strong>Florence Court dismissed the request<\/strong>, emphasizing that the incorrect case law citations were used <strong>only to support an argument already presented in the first instance<\/strong> and were <strong>not intended to mislead the Court but to reinforce known legal reasoning<\/strong>.<\/p>\n\n\n\n<p>This ruling serves as a reminder that, in a world where <strong>AI is reshaping every sector<\/strong>, developing <strong>AI literacy<\/strong> is no longer optional\u2014it is essential for maintaining both <strong>competence and accountability<\/strong>. To better understand AI, its <strong>impacts, and its applications<\/strong>, contact <strong>LEXIA\u2019s Data &amp; Technology Innovation team<\/strong> for further insights.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>AI literacy and internal policies: key tools for responsible AI adoption<\/strong><\/h2>\n\n\n\n<p><em><u>Artificial intelligence &amp; Data protection<\/u><\/em><\/p>\n\n\n\n<p>The <strong>rapid spread of generative AI tools<\/strong>\u2014often adopted independently by employees\u2014requires companies to take <strong>immediate action<\/strong> in terms of <strong>awareness, governance, and accountability<\/strong>. In this context, <strong>AI literacy<\/strong> is not only a <strong>strategic asset<\/strong> for competitiveness but also a <strong>prerequisite for regulatory compliance<\/strong> and responsible risk management.<\/p>\n\n\n\n<p>Italian businesses, including <strong>SMEs<\/strong>, should adopt a <strong>dual approach<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>conduct an internal assessment<\/strong> of AI systems used or accessible within the organization, whether at the corporate or individual level. This includes widely available tools such as <strong>ChatGPT, Copilot, or Gemini<\/strong>.<\/li>\n\n\n\n<li><strong>implement corporate AI policies<\/strong> that define <strong>roles, application areas, safeguards, and controls<\/strong>, integrating them with existing <strong>cybersecurity, privacy, and IT usage policies<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p><strong>Internal guidelines should cover<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>authorization criteria<\/strong> and access rules for AI tools.<\/li>\n\n\n\n<li><strong>verification procedures<\/strong> for AI-generated outputs, with special attention to <strong>AI hallucinations<\/strong>.<\/li>\n\n\n\n<li><strong>restrictions on inputting personal data or confidential information<\/strong> without adequate legal and technical safeguards.<\/li>\n\n\n\n<li><strong>compliance with GDPR<\/strong> in the use and storage of AI-generated content.<\/li>\n\n\n\n<li><strong>clarifications on intellectual property, individual responsibilities, and internal controls<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>Several Italian companies have already adopted <strong>internal AI usage policies<\/strong>, demonstrating how <strong>clear and well-structured guidelines<\/strong> can serve as a <strong>reference framework<\/strong> for the <strong>safe and effective<\/strong> use of AI. These policies align with the <strong>AI Act<\/strong> and the principles of <strong>responsibility and transparency<\/strong> emphasized in the <strong>AI Bill currently under review in the Italian Parliament<\/strong>.ilit\u00e0 e trasparenza richiamati anche nel disegno di legge IA attualmente all\u2019esame della Camera.<\/p>\n\n\n\n<p>The <strong>LEXIA Data &amp; Technology Innovation<\/strong> team is available to assist businesses in <strong>mapping AI tools<\/strong> within their organization, <strong>drafting tailored AI policies<\/strong>, and <strong>updating internal privacy and compliance documentation<\/strong> to tackle the challenges of artificial intelligence with expertise.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Italian Data Protection Authority fines an energy company for unlawful telemarketing: focus on \u201comnibus\u201d consent Data protection On February 27, 2025, the Italian Data Protection Authority (Garante per la protezione dei dati personali) imposed a \u20ac300,000 fine on a national energy company for violations in managing telemarketing and telesales activities. Our article provides an &hellip; <a href=\"https:\/\/www.lexia.it\/de\/2025\/04\/04\/data-technology-innovation-insight-april-2025\/\">Continued<\/a><\/p>\n","protected":false},"author":12,"featured_media":51315,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[795],"tags":[],"area":[700,702],"collana":[],"competenza":[744],"class_list":["post-56225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-veroffentlichungen","area-law-de","area-innovation-de","competenza-daten-technologieinnovation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Data &amp; Technology Innovation | Insight April 2025 - LEXIA<\/title>\n<meta name=\"description\" content=\"Let&#039;s explore the key Data &amp; Technology Innovation updates for April 2025. 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