Milan, 16 November 2022 – Lexia Avvocati assisted Neulabs Group S.r.l., an innovative platform specialised in the purchase, creation and development of D2C brands at an international level, in the acquisition of BabyCar, a company leader in the sale and distribution of children’s electric vehicles in Italy.

BabyCar is an Italian entrepreneurial project founded in 2016 by Ciro and Rocco Lillo, father and son, who created Europe’s largest children’s car dealership in terms of number of vehicles owned in stock, B2B customers and private customers. The company, which sells  more than 25.000 products each year and has more than 200 B2B customers, aims to close 2022 with EUR 5 million in revenues.

The acquisition will enhance BabyCar activity through Neulabs‘ digital marketing, technology and operations expertise, as well as internationalisation through online distribution. Moreover, thanks to this acquisition, Neulabs is targeting to close 2022 with a turnover of 35 million after just over one year.

Lexia advised the buyer with a team led by Managing Partner Francesco Dagnino, Senior Associate Fabio Luongo and Associate Stefano Corrà.