The entry of Serie A into the capital of the „Fantacalcio“ platform represents a significant vertical integration deal. With this move, the main entity responsible for marketing football’s audiovisual rights takes control of one of the most relevant engagement platforms in the fantasy gaming sector, consolidating its position along the entire value chain.
However, this strategic choice is not without challenges. It involves expanding compliance responsibilities across various areas: from the legal qualification of the fantasy game, to the protection of minors, from personal data management to ensuring transparency in reward mechanisms and premium services offered.
The legal and ethical implications of this operation are numerous and require careful evaluation, particularly in terms of antitrust regulations. In particular, aspects related to access to official data, players‘ images, and licensing conditions that could disadvantage competing operators must be considered.
The market impact of this operation is significant, with potentially far-reaching effects for all industry players, from participants to content providers. In her article published on ItaliaOggi, Giulietta Minucci explores in detail the main critical aspects of this operation and the possible regulatory developments that could arise, highlighting future challenges for the fantasy gaming sector and the management of audiovisual rights.
