Registering and protecting trademarks, both in Italy and throughout the European Union, is a fundamental step to safeguard the identity and distinctive value of companies and innovators. LEXIA provides strategic legal assistance throughout the entire process — from prior searches and filings to enforcement and defense — with a multidisciplinary approach that ensures accuracy, strategy, and foresight.
We assist individuals, businesses, and startups in protecting their brands, offering not only registration services but also strategic advice on trademark use, exploitation, and protection in both traditional and digital environments.
The teams involved in the process:
- FDI & Corporate Services: Comprehensive assistance for trademark registration in Italy and the European Union, with monitoring and management in case of disputes.
- Data & Technology Innovation: Provides strategic consulting on the use, management, and protection of trademarks.
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Prior trademark clearance and availability searches;
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Registration of Italian and European Union trademarks;
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Strategic advice on trademark selection, use, and portfolio management;
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Monitoring third-party trademark filings and handling opposition procedures;
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Representation in disputes and proceedings before intellectual property offices;
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Ongoing protection, renewal management, and enforcement strategies.
Filing for a European Union trademark from Italy is not only possible but represents a strategic choice for companies seeking uniform protection across all 27 EU member states. This offers broad coverage and simplifies the legal management and defense of the trademark across multiple jurisdictions.
Alternatively, registering an Italian trademark provides protection exclusively within national borders, making it an ideal solution for businesses with a local focus or primarily operating on the Italian market.
Our one-stop-shop solution for companies and entrepreneurs entering the Italian market.
