Samantha Ferrara

Samantha Ferrara is the Marketing Manager at LEXIA. With 8 years of industry experience, she is a strategic professional specializing in the financial and banking sectors. She has a proven track record of managing high‑impact projects and leading marketing departments for prominent financial institutions.

Throughout her career, Samantha has successfully combined creative storytelling with data‑driven strategy, notably contributing to major initiatives such as the #StorieDalGiro project for Banca Mediolanum. Her expertise spans corporate communication, new media, and executive‑level management, ensuring that marketing strategies are precisely aligned with corporate goals and regulatory requirements.

Strategic Marketing Management.

Extensive experience leading marketing departments within the financial and banking sectors, overseeing the development and execution of integrated marketing plans to drive brand growth and market positioning.

Corporate Communication and Branding.

Specialized in managing complex corporate communication projects, focusing on brand narrative and reputation management for high‑profile financial entities.

Digital Strategy and New Media.

Expertise in leveraging new media and digital channels to engage target audiences, utilizing advanced communication techniques developed through specialized academic and executive training.

Campaign Management and Large‑Scale Projects.

A history of contributing to significant marketing initiatives, from local community‑based projects like #StorieDalGiro to large‑scale corporate strategies for institutional investors.

Financial Marketing Compliance.

Unique insight into the intersection of marketing and financial regulation, supported by her registration with the Financial Promoters Register (Albo dei Consulenti Finanziari).