Milan, 13 October 2023 – Lexia assisted Neulabs S.r.l., an innovative platform specializing in the purchase, creation, and development of direct-to-consumer (D2C) brands on an international level, in the acquisition of Pentra GmbH.

Pentra GmbH closed 2022 with a total turnover of 6.2 million euros and over 300,000 products sold worldwide. It holds several proprietary across various sectors, ranging from children’s toys to household pest control products.

The acquisition of Pentra GmbH marks Neulabs’ first entry into the German market and fits within the strategic framework of expanding its portfolio of digital and D2C brands.

Lexia advised the buyer in relation to all aspects of the transaction, with a team led by Managing Partner Francesco Dagnino, Counsel Fabio Luongo, and Associate Stefano Corrà. The buyer was also assisted by the German full-service law firm SLB Rechtsanwaltsgesellschaft mbH, with a team led by Sandra Bendler-Pepy (Partner).